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Xfire: Another Nail in G4's Coffin |
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Thursday, 23 August 2007 |
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We all know that G4 is in its death throws, but what has happened since we last took a look at the network? Viacom, Comcast's close competitor, has it in for the "gaming" network. Viacom has acquired Xfire, and rolled it into MTV networks. Xfire is currently a service for gamers that features an in-game IM client and server browser, among other things.
Considering that Xfire is gaming related, we can only imagine that the long term plan involves adding it to the MTV channel lineup as a gaming network. If this happens, it will easily outrank G4 on its first day, as G4 is currently the least viewed basic television channel in all of America. This fact alone was enough to get Chris Pirillo to say "sh*t" on his blog.
Considering that G4 has been nothing but a money pit so far, it seems that it's death is inevitable. No matter how many dollars G4 puts towards promotion, or towards buying syndicated shows, it still comes in dead last.
Needless to say, this is an interesting development that we should keep our eyes on, and as we do we need to remember to keep beating the G4 horse, and once it is dead, beat it even more just to be sure.
(Oh, on another topic, Comcast is Astroturfing for one of its new channels...this shows what kind of "quality" this company is capable of.)
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